Thursday, 18 December 2014



Analyse a Typeface


The typeface I'm going to be analyzing is Helvetica. it has been used in independent firms to big corporate firms to everything in the middle, its been used all over the world today. We see it everywhere in todays society from the typeface on a logo, to a website to a cup of coffee. There have been many variations of Helvetica such as Helvetica light, Helvetica compressed and Neue Helvetica. it is an interesting font to look at because it can be used in many variations , most airline companies use this typeface because it is legible when in motion, and the new York city subway signs and maps were changed to Helvetica in the 70s.